• What Our REAL Women are Saying


    Wow what an amazing day at the 1st Mermaid In Englands REAL Women photoshoot today. I felt so nervous but Antonia Furlong and Viktoria Kuti and gang made us feel so loved. We laughed a lot and it was actually really good fun 😊. I feel truely blessed for the experience. Thank you so much. If anyone else is thinking about it but not sure just go for it - it is so liberating. Much love Beautiful Ladies xxxx


    Just back from the Mermaid In England REAL women swimwear shoot & what a fantastic experience it was! Got to bare a load of flesh, laughter & lots of love with some gorgeous ladies. I’m now very excited (& also petrified) to see the real (unedited) images from the day. Thank you Antonia Furlong Viktoria Kuti & the crew! You made us all feel safe, welcome & rather lovely looking too 😘 😬🧜‍♀️


    What an amazing experience it was!!
    The anxiety hit the night before and I really struggled with it to start with but the camaraderie of the other women there really eased my mind and by the end of the group shots I felt so much more relaxed.
    I am so proud to be part of this.
    Thank you all for helping to take me out if my head.
    Thank you Viktoria for taking such awsome pictures and putting us all at ease.
    Finally, thank you Antonia for giving us all this amazing experience!


    Helene Jewell Facilitation

    Thank you for an incredible experience today Antonia Furlong and Viktoria Kuti and the rest of the amazing women prancing around with me ...!

    I woke up in the morning and wondered what on earth I was letting myself in for, but it was fun! I chose to wear a bikini I would never normally have chosen to wear (a red one) and had some positive feedback from the posse - win 😁.

    There was so much solidarity and laughter I can safely say that I enjoyed it - make up and all


    Zoe Hewett Interiors

    Yay!! it was such a great day. So much compassion in that room. Well done everyone.


    I'm so proud of myself for doing a bikini modelling shoot - it is not something I would normally do at all!


    Mama Be Kind

    Yeah it was nerve wracking but so liberating, thank you so much for doing this - think it's great!


    "I look way better than I thought I would ... They look amazing!... you’ve captured precisely how I felt... vulnerable but you’ve made it beautiful so thank you."


    "You are all so wonderful, brilliant, with fantastically strong awesome bodies that do our bidding (almost) all the time."


    "...they are just so much more beautiful than I expected..."


    The Warrior Programme

    "...so beautiful. You've done a great thing."


    "I had a double mastectomy nearly 20 years ago and then had a complete breast reconstruction last year. Would love to see some REAL people showing how we can really look in something to help me to choose whether or not to buy it."


    "Something scary, special, surreal and yet in some ways so ordinary... I hate having my photo taken, dislike most of the photos of me that are out there. This was huge for me... But we did it. And there are some stunningly gorgeous, joyous pictures as a result. And hopefully this is the start not just of our personal journeys but of a cultural, societal change that will mean our children will love their bodies too.

    Thank you to everyone involved in this."


    But The Books

    "I told myself I was doing this for my daughter but actually this has helped me turn a very important corner... I've spent years worrying about my body... what an absolute waste of time. I've decided to celebrate my body for what it can do from now on... and I'm going to take care of it so it can take care of me.
    This is why what we're doing is so important, thank you Antonia and Viktoria for making this possible."


    Colour Me Beautiful

    "I’m pleasantly surprised with my photos... not bad for an oldie! Thanks for boosting my confidence xxx Yes...big smile...I doubted that I would do it. But I did and it felt so empowering "


    "I did a photoshoot with the amazing Mermaid In England and a group of women I'd never met before. It was exhilarating, liberating, emotional, empowering and above all FUN! I was a lot bigger than a lot of the women there and they made me feel like a Goddess in a totally accepting and non patronising way. I have had a really tough couple of years and have the scars to show it but I am not ashamed. I may not have a "perfect" body but by God its coped with some pretty major stuff- let alone the Crohns stuff, the Sepsis, the surgery- its carried 4 humans and expelled them and fed them and today I feel proud. I may not look perfect, or even attractive, but its the only body Ive got and its done pretty good so far..."


    "This photo shoot has taught me more than I ever thought possible. Since doing it I’ve thought a lot about self care, self love, and about accepting myself. This body has grown and birthed four children, has carried me and all my chaos for 37 years, and all I’ve done is punish it, mentally and physically. I’ve now made a pact with myself to take better care of myself going forwards. My mind, my body, my spirit and my world including my family and my surroundings. I wouldn’t usually post pictures like this, because I would feel ashamed, or embarrassed or like I shouldn’t show myself to the world. But fuck it. It’s my body my mind my choice. There’s no shame in being proud of the person that you are and I want to be proud of myself, I want to be a good person. It’s time to put me first so I can be a better person for the ones I love. Change is a hard one, but it’s never too late for change. We get one shot, gotta do the best we can right?"


    Unicorn Factory

    "I went to the shops the other day and decided to try on some running gear while I was at it... and what a difference from being in a similar changing room a couple of weeks ago BPS (Before Photo Shoot)

    Tonight it wasn't about whether my body was right for the clothes... it was whether the clothes were right for me.

    A subtle but really important difference.

    I knew whatever the clothes looked like on me that it was no reflection of how "good" or "bad" my body is.

    That my body is absolutely fine how it is in this moment and the clothes are just clothes... some suit me and some don't and that's totally okay.

    The difference one little day can make eh?!

    Antonia thank you for creating the opportunity for me to learn how to see myself and my body differently. I am so grateful xxx"









    Yoga with Lizzie



    Mermaid Liana Waterfall

    I love it! Such incredible work capturing everyone's personalities and beauty!!"










    "I enjoyed promoting body confidence and showing people it's okay to be different and they're beautiful. And I found it really fun to get all made up for the shoot. I really like the message behine the whole shoot."




    "I just wanted to say a massive thanks for this opportunity. I was very emotional and cried yesterday. I guess I'm just so proud of myself and there was a time after my accident that I thought my life was over because of my scars. I never thought I would amount to anything in life and seeing those photos made me feel great and I was given this second chance at life to go smash it and be happy and confident and help others through their journeys too. Show them when going through something like I did, life is not over it's a start of a new amazing stronger you.
    Thank you so much. You're doing amazing things with your swimwear. You're not just selling it, you're changing women's lives and for that you're amazing."


    "I feel I could change the world. Isn't it amazing what a bikini can do?"






    Curvesome Yoga

    "It was absolutely amazing. I was made to feel so comfortable and I really enjoyed doing it. The whole process was amazing. I forgot about the bikini. I suffered from having Bell's palsy and went through a period of not being confident because it's a very visual condition and it took a while to heal."


    Strong Doula



    Wild Thing Designs



  • New Beginnings

    A Positive New Look and Feel for

    Mermaid In England... this is where it all began

    Start Your Journey

    1. Mermaid In England is on a mission to change how swimwear is marketed to REAL women just like us. We are part of the Positive Body Image revolution
    2. Your body is beautiful and our colour change swimwear does more than make you feel AMAZING!
    3. In fact, this swimwear is so awesome we guarantee its quality for 12 months

    Our Promise

    1. This swimwear is unique and the colour change process is 100% natural
    2. It's made in Britain and possibly the most hard wearing swimwear you'll own (also guaranteed)
    3. There are no nasty chemicals in this product, it's all with water
    4. FREE shipping worldwide
    5. You WILL put a smile on people's faces (including your own)
    6. Join the movement and grab your own mermaid swimwear now!

    Change How You Feel

    Are you ready?

    Let's do this TODAY!

  • Time for Change

    What's Antonia really up to?

    "...when you let your light shine, it gives others permission to let their light shine too."


    ~ Marianne Williamson

    Thank you for coming this far because I believe we have to do things differently.


    As a mother of two girls, I believe I owe it to them to grow up seeing and knowing that women of all shapes and sizes, ethnicity, background and culture is the norm.


    By implementing this fundamental change in the business (and hopefully industry) we celebrate real women (not models, not augmented or air brushed). This means that my girls will know that every one of us is unique with our own gifts to give to the world.


    I believe we can change the portrayal of the 'perfect' as it's is a betrayal of who we actually are.


    We are not determined by what we look like, but what we can do and everyone is capable of making change.


    Will you?

    Be part of it.

All Posts


	These Terms of Sale, together with any and all other documents referred to herein, set out the terms under which Goods are sold by Us to consumers through this website, www.mermaidinengland.com (“Our Site”).  Please read these Terms of Sale carefully and ensure that you understand them before ordering any Goods from Our Site.  You will be required to read and accept these Terms of Sale when ordering Goods.  If you do not agree to comply with and be bound by these Terms of Sale, you will not be able to order Goods through Our Site.  These Terms of Sale, as well as any and all Contracts are in the English language only.

1.	Definitions and Interpretation 
1.1	In these Terms of Sale, unless the context otherwise requires, the following expressions have the following meanings:

“Contract”	means a contract for the purchase and sale of Goods, as explained in Clause 8;
“Goods”	means the goods sold by Us through Our Site;
[“Goodwill Guarantee”	means the goodwill guarantee offered by Two Mermaids Limited, a limited company registered in England under 10795801, whose registered address is 1 Ivywell Road, Bristol, BS9 1NX which exists to enhance the legal rights of Our customers in the United Kingdom to change their mind and return Goods to Us;
“Order”	means your order for Goods;
“Order Confirmation”	means our acceptance and confirmation of your Order;
“Order Number”	means the reference number for your Order; and
“We/Us/Our”	means Two Mermaids Limited, a company registered in England under 10795801, whose registered address is 1 Ivywell Road, Bristol, BS9 1NX.

2.	Information About Us
2.1	Our Site, www.mermaidinengland.com, is owned and operated by Two Mermaids Limited, a limited company registered in England under 10795801, whose registered address is 1b Ivywell Road, Bristol, BS9 1NX. Our VAT number is 285340887.

3.	Access to and Use of Our Site
3.1	Access to Our Site is free of charge.
3.2	It is your responsibility to make any and all arrangements necessary in order to access Our Site.
3.3	Access to Our Site is provided “as is” and on an “as available” basis.  We may alter, suspend or discontinue Our Site (or any part of it) at any time and without notice.  We will not be liable to you in any way if Our Site (or any part of it) is unavailable at any time and for any period.
3.4	Use of Our Site is subject to our Website Terms of Use <>.  Please ensure that you have read them carefully and that you understand them.

4.	Age Restrictions
4.1	Consumers may only purchase Goods through Our Site if they are at least 18 years of age.

5.	Business Customers
These Terms of Sale do not apply to customers purchasing Goods in the course of business. 

6.	Goods, Pricing and Availability
6.1	We make all reasonable efforts to ensure that all descriptions and graphical representations of Goods available from Us correspond to the actual Goods.  Please note, however, the following:
6.1.1	Images of Goods are for illustrative purposes only.  There may be slight variations in colour between the image of a product and the actual product sold due to differences in computer displays and lighting conditions;
6.1.2	Images and/or descriptions of packaging are for illustrative purposes only, the actual packaging of Goods may vary; and
6.1.3	Due to the nature of the Goods sold through Our Site, there may be up to 1cm variance in the size, measurements, of those Goods between the actual Goods and the description.
6.2	Please note that sub-Clause 7.1 does not exclude Our responsibility for mistakes due to negligence on Our part and refers only to minor variations of the correct Goods, not to different Goods altogether.  Please refer to Clause 11 if you receive incorrect Goods (i.e. Goods that are not as described).
6.3	Where appropriate, you may be required to select the required size, style and colour of the Goods that you are purchasing.
6.4	We cannot guarantee that Goods will always be available.  Stock indications are provided on Our Site , however such indications can be miscalculated.
6.5	Minor changes may, from time to time, be made to certain Goods between your Order being placed and Us processing that Order and dispatching the Goods, for example, to reflect changes in relevant laws and regulatory requirements, or to address particular technical or security issues.  Any such changes will not change any main characteristics of the Goods and will not normally affect your use of those Goods.  However, if any change is made that would affect your use of the Goods, suitable information will be provided to you.
6.6	We make all reasonable efforts to ensure that all prices shown on Our Site are correct at the time of going online.  We reserve the right to change prices and to add, alter, or remove special offers from time to time and as necessary. Changes in price will not affect any order that you have already placed (please note sub-Clause 7.9 regarding VAT, however).
6.7	All prices are checked by Us before We accept your Order.  In the unlikely event that We have shown incorrect pricing information, We will contact you in writing to inform you of the mistake.  If the correct price is lower than that shown when you made your Order, we will simply charge you the lower amount and continue processing your Order.  If the correct price is higher, We will give you the option to purchase the Goods at the correct price or to cancel your Order (or the affected part of it).  We will not proceed with processing your Order in this case until you respond.  If We do not receive a response from you within 14 days, We will treat your Order as cancelled and notify you of this in writing.
6.8	In the event that the price of Goods you have ordered changes between your Order being placed and Us processing that Order and taking payment, you will be charged the price shown on Our Site at the time of placing your Order.
6.9	All prices on Our Site include VAT.  If the VAT rate changes between your Order being placed and Us taking payment, the amount of VAT payable will be automatically adjusted when taking payment.
6.10	Delivery charges are not included in the price of Goods displayed on Our Site if orders are under £45.  For more information on delivery charges, please refer to the website.  Delivery options and related charges will be presented to you as part of the order process.

7.	Orders – How Contracts Are Formed
7.1	Our Site will guide you through the ordering process.  Before submitting your Order you will be given the opportunity to review your Order and amend it.  Please ensure that you have checked your Order carefully before submitting it.
7.2	If, during the order process, you provide Us with incorrect or incomplete information, please contact Us as soon as possible.  If We are unable to process your Order due to incorrect or incomplete information, We will contact you to ask to correct it.  If you do not give us the accurate or complete information within a reasonable time of Our request, We will cancel your Order and treat the Contract as being at an end.  If We incur any costs as a result of your incorrect or incomplete information, We may pass those costs on to you.
7.3	No part of Our Site constitutes a contractual offer capable of acceptance.  Your Order constitutes a contractual offer that We may, at Our sole discretion, accept.  [Our acknowledgement of receipt of your Order does not mean that we have accepted it.]  Our acceptance is indicated by Us sending you an Order Confirmation by email.  Only once We have sent you an Order Confirmation will there be a legally binding Contract between Us and you.
7.4	Order Confirmations shall contain the following information:
7.4.1	Your Order Number;
7.4.2	Confirmation of the Goods ordered including full details of the main characteristics of those Goods;
7.4.3	Fully itemised pricing for the Goods ordered including, where appropriate, taxes, delivery and other additional charges;
7.4.4	Estimated delivery date(s) 
7.5	We will also include a paper copy of the Order Confirmation with your Goods.
7.6	In the unlikely event that We do not accept or cannot fulfil your Order for any reason, We will explain why in writing.  No payment will be taken under normal circumstances.  If We have taken payment any such sums will be refunded to you as soon as possible and in any event within 30 days.
7.7	Any refunds due under this Clause 8 will be made using the same payment method that you used when ordering the Goods.

8.	Payment
8.1	Payment for Goods and related delivery charges must always be made in advance and you will be prompted to pay during the order process.  Your chosen payment method will not be charged until We dispatch your Goods.
8.2	We accept the following methods of payment on Our Site:
8.2.1	Paypal;

9.	Delivery, Risk and Ownership
9.1	All Goods purchased through Our Site will normally be delivered within 30 calendar days after the date of Our Order Confirmation unless otherwise agreed or specified during the Order process (subject to delays caused by events outside of Our control, for which see Clause 14).
9.2	If We are unable to deliver the Goods on the delivery date, the following will apply:
9.2.1	If no one is available at your delivery address to receive the Goods and the Goods cannot be posted through your letterbox or left in a safe place nominated by you, our third party delivery provider of your home country will leave a delivery note explaining how to rearrange delivery or where to collect the Goods;
9.2.2	If you do not collect the Goods or rearrange delivery within the time period specified on the delivery note, and the items are returned to Us. We will contact you to ask you how you wish to proceed.  If we cannot contact you or arrange redelivery or collection, We will treat the Contract as cancelled and recover the Goods.  If this happens, you will be contacted to have the Good refunded for the purchase price of the Goods themselves, but not the cost of delivery.  We may also bill you for any reasonable additional cost that we incur in recovering the Goods, including sending out the Goods a second time after it was returned to Us.
9.3	In the unlikely event that We fail to deliver the Goods within 30 calendar days of Our Order Confirmation (or as otherwise agreed or specified as under sub-Clause 10.1), if any of the following apply you may treat the Contract as being at an end immediately:
9.3.1	We have refused to deliver your Goods; or
9.3.2	In light of all relevant circumstances, delivery within that time period was essential; or
9.3.3	You told Us when ordering the Goods that delivery within that time period was essential.
9.4	If you do not wish to cancel under sub-Clause 10.3 or if none of the specified circumstances apply, you may specify a new (reasonable) delivery date.  If We fail to meet the new deadline, you may then treat the Contract as being at an end.
9.5	You may cancel all or part of your Order under sub-Clauses 10.3 or 10.4 provided that separating the Goods in your Order would not significantly reduce their value.  Any sums that you have already paid for cancelled Goods and their delivery will be refunded to you within 30 days.  Please note that if any cancelled Goods are delivered to you, you must return them to Us or arrange with Us for their collection.  In either case, We will bear the cost of returning the cancelled Goods.
9.6	Delivery shall be deemed complete and the responsibility for the Goods will pass to you once We have delivered the Goods to the address [including, where relevant, any alternative address] you have provided.
9.7	Ownership of the Goods passes to you once we have received payment in full of all sums due (including any applicable delivery charges).
9.8	Any refunds due under this Clause 10 will be made using the same payment method that you used when ordering the Goods.

10.	Faulty, Damaged or Incorrect Goods
10.1	By law, We must provide goods that are of satisfactory quality, fit for purpose, as described at the time of purchase, in accordance with any pre-contract information We have provided, and that match any samples or models that you have seen or examined (unless We have made you aware of any differences).  If any digital content is included in the Goods, that digital content must also conform.  If any Goods you have purchased do not comply and, for example, have faults or are damaged when you receive them, or if you receive incorrect (or incorrectly priced) Goods, please contact Us at orders@mermaidinengland.com as soon as reasonably possible to inform Us of the fault, damage or error, and to arrange for a refund, repair or replacement.  Your available remedies will be as follows:
10.1.1	Beginning on the day that you receive the Goods (and ownership of them) you have a 30 calendar day right to reject the Goods and to receive a full refund if they do not conform as stated above.
10.1.2	If you do not wish to reject the Goods, or if the 30 calendar day rejection period has expired, you may request a replacement.  We will bear any associated costs and will carry out the replacement within a reasonable time and without significant inconvenience to you.  In certain circumstances, where a replacement is impossible or otherwise disproportionate, We may instead offer you the alternative (i.e. a replacement item of different colour/ style) or a full refund.  If you request a repair or replacement during the 30 calendar day rejection period, that period will be suspended while We carry out the replacement and will resume on the day that you receive the replacement or repaired Goods.  If less than 7 calendar days remain out of the original period, it will be extended to 7 calendar days.
10.1.3	If, after a replacement, the Goods still do not conform (or if We cannot do so as previously described, or have failed to act within a reasonable time or without significant inconvenience to you), you may have the right either to keep the Goods at a reduced price, or to reject them in exchange for a refund.
10.1.4	If you exercise the final right to reject the goods more than six months after you have received the Goods (and ownership of them), We may reduce any refund to reflect the use that you have had out of the Goods.
10.1.5	Within a period of 12 months after you have received the Goods (and ownership of them), if the Goods do not last a reasonable length of time, you may be entitled to a partial refund.  Please be aware that after six months have passed since you received the Goods, the burden of proof will be on you to prove that the defect or non-conformity existed at the time of delivery.
10.2	Please note that you will not be eligible to claim under this Clause 11 if We informed you of the fault(s), damage or other problems with the Goods before you purchased them (and it is because of the same issue that you now wish to return them); if you have purchased the Goods for an unsuitable purpose that is neither obvious nor made known to Us and the problem has resulted from your use of the Goods for that purpose; or if the problem is the result of normal wear and tear, misuse or intentional or careless damage.  Please also note that you may not return Goods to Us under this Clause 11 merely because you have changed your mind.  If you are a consumer in the European Union you have a legal right to a 14 calendar day cooling-off period, which is further supplemented by Our Goodwill Guarantee, bringing it to a total of 30 calendar days, within which you can return Goods for this reason.  Please refer to Clause 12 for more details.
10.3	To return Goods to Us for any reason under this Clause 11, please visit the returns page on Our Site www.mermaidinengland.com/returns-exchanges-and-refunds to complete a returns procedure or contact Us at orders@mermaidinengland.com to arrange for a collection and return.  We will be fully responsible for the costs of returning Goods under this Clause 11 and will reimburse you where appropriate.
10.4	Refunds (whether full or partial, including reductions in price) under this Clause 11 will be issued within 14 calendar days of the day on which We agree that you are entitled to the refund.
10.5	Any and all refunds issued under this Clause 11 will include all delivery costs paid by you when the Goods were originally purchased.
10.6	Refunds under this Clause 11 will be made using the same payment method that you used when ordering the Goods.
10.7	For further information on your rights as a consumer, please contact your local Citizens’ Advice Bureau or Trading Standards Office.
11.	Cancelling and Returning Goods if You Change Your Mind
11.1	If you are a consumer in the European Union, you have a legal right to a “cooling-off” period within which you can cancel the Contract for any reason.  This period begins once your Order is complete and We have sent you your Order Confirmation, i.e. when the Contract between you and Us is formed.  You may also cancel for any reason before We send the Order Confirmation.  
11.2	If you wish to exercise your right to cancel under this Clause 12, you must inform Us of your decision within the cooling-off period. You may do so in any way you wish. Cancellation by email or by post is effective from the date on which you send Us your message.  Please note that the cooling-off period lasts for whole calendar days.  If, for example, you send Us an email or letter by 23:59:59 on the final day of the cooling-off period, your cancellation will be valid and accepted.  If you would prefer to contact Us directly to cancel, please use the following details:
11.2.1	Email: orders@mermaidinengland.com;
11.2.2	Post: 1 Ivywell Road, Bristol, BS9 1NX, United Kingdom;
In each case, providing Us with your name, address, email address, telephone number, and Order Number.
11.3	We may ask you why you have chosen to cancel and may use any answers you provide to improve Our Goods and services, however please note that you are under no obligation to provide any details if you do not wish to.
11.4	Please note that you may lose your legal right to cancel under this Clause 12 in the following circumstances:
11.4.1	If the Goods are sealed for health or hygiene reasons and you have unsealed those Goods after receiving them;
11.4.2	If the Goods have been personalised or custom-made for you;
11.5	Please ensure that you return Goods to Us no more than 14 calendar days after the day on which you have informed Us that you wish to cancel under this Clause 12.
11.6	You may request that We collect the Goods from you.  Please ensure that the Goods are ready for collection at the agreed time and location.
11.7	You may return Goods to Us in person during Our business hours of 9am and 5pm or you may return them, by post or another suitable delivery service of your choice to Our returns address at 1 Ivywell Road, Bristol, BS9 1NX.  [Please visit the returns page on Our Site www.mermaidinengland.com/returns-exchanges-and-refunds OR please contact Us at orders@mermaidinengland.com to arrange for a collection and return.  Please note that you must bear the costs of returning Goods to Us if cancelling under this Clause 12. We will also charge you the direct cost to Us of collection if you request that We collect the Goods from you.  The cost of returning Goods to Us should not normally exceed the cost of having them originally delivered to you if you use the same carrier. 
11.8	Refunds under this Clause 12 will be issued to you within 14 calendar days of the following:
11.8.1	The day on which We receive the Goods back; or
11.8.2	The day on which you inform Us (supplying evidence) that you have sent the Goods back (if this is earlier than the day under sub-Clause 12.9.1); or
11.8.3	If We are collecting the Goods under sub-Clause 12.7, the day on which you inform Us that you wish to cancel the Contract; or
11.8.4	If We have not yet provided an Order Confirmation or have not yet dispatched the Goods, the day on which you inform Us that you wish to cancel the Contract.
11.9	Refunds under this Clause 12 may be subject to deductions in the following circumstances:
11.9.1	Refunds may be reduced for any diminished value in the Goods resulting from your excessive handling of them (e.g. no more than would be permitted in a shop).  Please note that if We issue a refund before We have received the Goods and have had a chance to inspect them, We may subsequently charge you an appropriate sum if We find that the Goods have been handled excessively.
11.10	Refunds under this Clause 12 will be made using the same payment method that you used when ordering the Goods 

12.	Our Liability to Consumers
12.1	We will be responsible for any foreseeable loss or damage that you may suffer as a result of Our breach of these Terms of Sale (or the Contract) or as a result of Our negligence.  Loss or damage is foreseeable if it is an obvious consequence of Our breach or negligence or if it is contemplated by you and Us when the Contract is created.  We will not be responsible for any loss or damage that is not foreseeable.
12.2	We only supply goods for domestic and private use by consumers.  We make no warranty or representation that the Goods are fit for commercial, business or industrial use of any kind (including resale).  We will not be liable to you for any loss of profit, loss of business, interruption to business, or for any loss of business opportunity.
12.3	Nothing in these Terms of Sale seeks to limit or exclude Our liability for death or personal injury caused by Our negligence (including that of Our employees, agents or sub-contractors); or for fraud or fraudulent misrepresentation.
12.4	Nothing in these Terms of Sale seeks to exclude or limit your legal rights as a consumer.  For more details of your legal rights, please refer to your local Citizens Advice Bureau or Trading Standards Office.

13.	Events Outside of Our Control (Force Majeure)
13.1	We will not be liable for any failure or delay in performing Our obligations where that failure or delay results from any cause that is beyond Our reasonable control.  Such causes include, but are not limited to: power failure, internet service provider failure, strikes, lock-outs or other industrial action by third parties, riots and other civil unrest, fire, explosion, flood, storms, earthquakes, subsidence, acts of terrorism (threatened or actual), acts of war (declared, undeclared, threatened, actual or preparations for war), epidemic or other natural disaster, or any other event that is beyond Our reasonable control.
13.2	If any event described under this Clause 14 occurs that is likely to adversely affect Our performance of any of Our obligations under these Terms of Sale:
13.2.1	We will inform you as soon as is reasonably possible;
13.2.2	We will take all reasonable steps to minimise the delay;
13.2.3	To the extent that we cannot minimise the delay, Our affected obligations under these Terms of Sale (and therefore the Contract) will be suspended and any time limits that We are bound by will be extended accordingly;
13.2.4	We will inform you when the event outside of Our control is over and provide details of any new dates, times or availability of Goods as necessary;
13.2.5	If the event outside of Our control continues for more than 30 days We will cancel the Contract and inform you of the cancellation.  Any refunds due to you as a result of that cancellation will be paid to you as soon as is reasonably possible and in any event within 30 days of the date on which the Contract is cancelled;
13.2.6	If an event outside of Our control occurs and you wish to cancel the Contract as a result, you may do so in any way you wish, to contact Us directly to cancel, please use the following details:
Email: orders@mermaidinengland.com;
Post: 1 Ivywell Road, Bristol, BS9 1NX, United Kingdom;
In each case, providing Us with your name, address, email address, telephone number, and Order Number.  Any refunds due to you as a result of such cancellation will be paid to you as soon as is reasonably possible and in any event within 30 days of the date on which the Contract is cancelled.

14.	Communication and Contact Details
14.1	If you wish to contact Us with general questions or complaints, you may contact Us by email at hello@mermaidinengland.com, or by post at 1 Ivywell Road, Bristol, BS9 1NX, United Kingdom.
14.2	For matters relating the Goods or your Order, please contact Us by email at orders@mermaidinengland.com, or by post at 1 Ivywell Road, Bristol, BS9 1NX, United Kingdom.
14.3	For matters relating to cancellations, please contact Us by email at orders@mermaidinengland.com, by post at 1 Ivywell Road, Bristol, BS9 1NX, United Kingdom, or refer to the relevant Clauses above.

15.	Complaints and Feedback
15.1	We always welcome feedback from Our customers and, whilst We always use all reasonable endeavours to ensure that your experience as a customer of Ours is a positive one, We nevertheless want to hear from you if you have any cause for complaint.
15.2	If you wish to complain about any aspect of your dealings with Us, please contact Us in one of the following ways:
15.2.1	In writing, addressed to Customer Services of Mermaid In England, 1 Ivywell Road, Bristol, BS9 1NX, United Kingdom;
15.2.2	By email, addressed to Customer Services at hello@mermaidinengland.com;

16.	How We Use Your Personal Information (Data Protection)
16.1	All personal information that We may use will be collected, processed, and held in accordance with the provisions of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”) and your rights under the GDPR.
16.2	For complete details of Our collection, processing, storage, and retention of personal data including, but not limited to, the purpose(s) for which personal data is used, the legal basis or bases for using it, details of your rights and how to exercise them, and personal data sharing (where applicable), please refer to Our Privacy Policy http://www.mermaidinengland.com?open=privacy-policy
16.3	 and Cookie Policy http://www.mermaidinengland.com/cookie-policy.

17.	Other Important Terms
17.1	We may transfer (assign) Our obligations and rights under these Terms of Sale (and under the Contract, as applicable) to a third party (this may happen, for example, if We sell Our business).  If this occurs, you will be informed by Us in writing.  Your rights under these Terms of Sale will not be affected and Our obligations under these Terms of Sale will be transferred to the third party who will remain bound by them.
17.2	You may not transfer (assign) your obligations and rights under these Terms of Sale (and under the Contract, as applicable) without Our express written permission.  
17.3	The Contract is between you and Us.  It is not intended to benefit any other person or third party in any way and no such person or party will be entitled to enforce any provision of these Terms of Sale.  
17.4	If any of the provisions of these Terms of Sale are found to be unlawful, invalid or otherwise unenforceable by any court or other authority, that / those provision(s) shall be deemed severed from the remainder of these Terms of Sale.  The remainder of these Terms of Sale shall be valid and enforceable.
17.5	No failure or delay by Us in exercising any of Our rights under these Terms of Sale means that We have waived that right, and no waiver by Us of a breach of any provision of these Terms of Sale means that We will waive any subsequent breach of the same or any other provision.
17.6	We may revise these Terms of Sale from time to time in response to changes in relevant laws and other regulatory requirements.  If We change these Terms of Sale as they relate to your Order, We will give you reasonable advance notice of the changes and provide details of how to cancel if you are not happy with them.  If you do opt to cancel, you must return any affected Goods you have already received and we will arrange for a full refund (including delivery charges) which will be paid within 30 days of your cancellation.

18.	Law and Jurisdiction
18.1	These Terms and Conditions, and the relationship between you and Us (whether contractual or otherwise) shall be governed by, and construed in accordance with the law of England & Wales, Northern Ireland and Scotland.
18.2	If you are a consumer, you will benefit from any mandatory provisions of the law in your country of residence. Nothing in Sub-Clause 19.1 above takes away or reduces your rights as a consumer to rely on those provisions.
18.3	If you are a consumer, any dispute, controversy, proceedings or claim between you and Us relating to these Terms and Conditions, or the relationship between you and Us (whether contractual or otherwise) shall be subject to the jurisdiction of the courts of England, Wales, Scotland, or Northern Ireland, as determined by your residency. 
18.4	If you are a business, any disputes concerning these Terms and Conditions, the relationship between you and Us, or any matters arising therefrom or associated therewith (whether contractual or otherwise) shall be subject to the exclusive jurisdiction of the courts of England & Wales.

Two Mermaids Limited understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all of our customers and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

1.	Information About Us
Two Mermaids Limited, trading as Mermaid In England
Limited Company registered in England under company number 10795801.
Registered address: 1 Ivywell Road, Bristol, BS9 1NX.
VAT number: GB 285340887.
Data Protection Officer: Antonia Furlong
Email address: data@mermaidinengland.com
Postal Address: 1 Ivywell Road, Bristol, BS9 1NX.

2.	What Does This Notice Cover?
This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.

3.	What is Personal Data?
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
The personal data that we use is set out in Part 5, below.

4.	What Are My Rights?
Under the GDPR, you have the following rights, which we will always work to uphold:
a)	The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 11.
b)	The right to access the personal data we hold about you. Part 10 will tell you how to do this.
c)	The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 11 to find out more.
d)	The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 11 to find out more.
e)	The right to restrict (i.e. prevent) the processing of your personal data.
f)	The right to object to us using your personal data for a particular purpose or purposes.
g)	The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
h)	Rights relating to automated decision-making and profiling. Part 6 explains more about how we use your personal data, including profiling.
For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 11.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about our] use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

5.	What Personal Data Do You Collect?
We may collect some or all of the following personal data (this may vary according to your relationship with us:
•	Name;
•	Address;
•	Email address;
•	Telephone number;
•	Information about your preferences and order;

Your personal data is obtained from the following third parties:
•	Paypal;
•	Mailchimp;
•	DHL;

6.	How Do You Use My Personal Data?
Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data will be used for following purposes:
•	Supplying our products to you. Your personal details are required in order for us to enter into a contract with you.]
•	Personalising and tailoring our products for you.
•	Communicating with you. This may include responding to emails or calls from you.
•	Supplying you with information by email AND post that you have opted-in to (you may unsubscribe or opt-out at any time by clicking on this link).
With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email AND/OR telephone AND/OR text message AND/OR post with information, news, and offers on our AND events. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no far a comprehensive list].

7.	How Long Will You Keep My Personal Data?
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):
•	We will store your information in soft copy until you tell us not to;

8.	How and Where Do You Store or Transfer My Personal Data?
We use specific contracts with external third parties that are approved by the European Commission for the transfer of personal data to third countries. These contracts ensure the same levels of personal data protection that would apply under the GDPR. More information is available from the European Commission.]
Where we transfer your data to a third party based in the US, this may be protected if they are part of the EU-US Privacy Shield. This requires that third party to provide data protection to standards similar levels of data protection to those in Europe. More information is available from the European Commission.
Please contact us using the details below in Part 11 for further information about the particular data protection mechanism used by us when transferring your personal data to a third country.
The security of your personal data is essential to us.

9.	Do You Share My Personal Data?
We may sometimes contract with the following third parties to supply payment processing, postal and courier services to you on our behalf. These may include payment processing, delivery, and marketing. In some cases, those third parties may require access to some or all of your personal data that we hold.
•	The Royal Mail/ Post Office. Details shared will be name and postal address only.
•	DHL if service is chosen by you. Details shared will be name, postal address, telephone number (if applicable) and email (if applicable).
If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 8.
If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR, as explained above in Part 8.
In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

10.	How Can I Access My Personal Data?
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 11. There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.
We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

11.	How Do I Contact You?
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details (for the attention of Data Officer):
Email address: data@mermaidinengland.com
Postal Address: 1 Ivywell Road, Bristol, BS9 1NX.

12.	Changes to this Privacy Notice
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.
Any changes will be made available via the website.